We live in the middle of the digital revolution. A time of constant change in which small and large companies have to adapt to new opportunities and challenges. In this context, Vodafone launches its Enterprise Observatory and has invited our CEO, Juanjo L\u00f3pez, to talk about the video content revolution and the main challenges that brands face in order to take advantage of the potential of this format. Do not miss your intervention!<\/p>\n
Did you know that, in 2017, 78% of the content consumed on the Internet is video? And that 59% of users prefer video instead of other formats? Of course, the viewer’s attention drops after 30 seconds of duration. Video is a booming format, and Juanjo L\u00f3pez analyzes the most common mistakes that fail the marketing strategies of some brands, offering ideas to create successful videos.<\/p>\n