{"id":8761,"date":"2011-09-17T14:35:22","date_gmt":"2011-09-17T14:35:22","guid":{"rendered":"http:\/\/blog.royalcomunicacion.com\/marketing-online-y-marketing-offline\/"},"modified":"2019-12-27T08:42:13","modified_gmt":"2019-12-27T07:42:13","slug":"marketing-online-y-marketing-offline-3","status":"publish","type":"post","link":"https:\/\/blog.royalcomunicacion.com\/en\/marketing-online-y-marketing-offline-3\/","title":{"rendered":"Online marketing and offline marketing"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7120 size-medium\" src=\"https:\/\/blog.royalcomunicacion.com\/wp-content\/uploads\/2018\/05\/IMF_el-blog-de-marketing-online-de-IMF-Formacion.jpg\" alt=\"\" width=\"300\" height=\"204\" data-full=\"https:\/\/blog.royalcomunicacion.com\/wp-content\/uploads\/2018\/05\/IMF_el-blog-de-marketing-online-de-IMF-Formacio\u0301n.jpg\" data-full-size=\"693x472\" \/><\/strong><\/p>\n<p><strong>What is marketing?<\/strong><\/p>\n<p>Marketing is an Anglicism, defined as marketing. Involves market strategies, sales, market research, market positioning, etc. Frequently this term is confused with that of advertising, the latter being only a tool of marketing.<\/p>\n<p><strong>What is online marketing?<\/strong><\/p>\n<p>Online marketing is the one applied on the internet as a channel and leaving out all the actions not applied in this medium.<\/p>\n<p><strong>Main actions of online marketing:<\/strong><\/p>\n<p>SEO, &#8220;search engine optimization&#8221; or natural positioning.<\/p>\n<p>SEM, &#8220;search engine marketing&#8221; or positioning of pay per click or impressions.<\/p>\n<p>SMM, &#8220;social media marketing&#8221; or social media marketing.<\/p>\n<p>Mailing, sending emails as a means of communication between company and clients.<\/p>\n<p>Usability, user traceability on a website, as they navigate on our website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is marketing? Marketing is an Anglicism, defined as marketing. Involves market strategies, sales, market research, market positioning, etc. Frequently&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[200],"tags":[],"class_list":["post-8761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-redes-sociales-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online marketing and offline marketing - Blog | Royal Comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Te hablamos sobre el marketing online, marketing offline y sus principales acciones\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.royalcomunicacion.com\/en\/marketing-online-y-marketing-offline-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online marketing and offline marketing - 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