Infographic is the combination of data and graphics. In other words, it is a graphical and visual representation of data. For instance, a bright yellow board with the form of a triangle on the road side alerts you to “be cautious”. After seeing this, you get alert and watch what is ahead and take precautions or drive slowly. Therefore, Infographic is the way to deliver the message in a short, attractive and understandable way. Infographic has become popular in recent years because of its sharing, particularly on Social media like Facebook, Twitter etc. The second reason behind its popularity is due to its success in delivering the information in an attractive and quicker way.
An effective Infographic is the one which takes the attention of the readers and deliver the message accurately and quickly. Infographic helps to generate traffic to the website and it is used or implemented by many companies nowadays. But it is important that the Infographic is designed in an attractive and effective way. Here are some of the principles which you must follow to make your Infographic effective:
- Be Unique : It is one of the most important aspects while designing the Infographic. You must create it in an original way and you should give a great twist which makes it more attractive. Don’t just use the pie chart or graphs from the software and place the data in it. Think something creative and make your Infographic attractive and innovative.
- Keep it Simple : Try to keep your information as simple as possible because simple is the best. Don’t try to add too much information in it. Create one Infographic for one topic. Besides this, Infographic should not be over designed as its basic goal is to deliver the information effectively and quickly. A crowded Infographic will not attract the users. Don’t make it too complicated as it becomes difficult for the readers to understand the Infographic and they will get confuse.
- Less is more : People are bombarded with lots of information, images etc. during the day and get bored reading the lengthy content. Therefore, provide them with less content and deliver the full information in the form of Infographic. An effective image and impressive words will take the attention of readers and stop them to read the information below. Remember that you have to take the attention of the readers and give them the opportunity or option to share it with their friends.
- Be bold and creative : In order to deliver the message effectively, it is important to ensure that your main message is bold and creative. For instance, you can use different shapes or images in your message (text) in place of some words. This will make it more creative. A simple, creative and bold text Infographic takes more attention and deliver the message quickly and effectively.
Today an effective Infographic can deliver a message across the world within few moments from its release. And it is all possible because of social media. The audience itself is the greatest distributor of the information and distributes it via social media. It spreads like a virus across the web. So, just create an effective Infographic which takes the attention of audience and then sit at back and see the magic of the Internet which delivers your important message across the world.