What is the pixel of Facebook?
Any ad campaign on Facebook should be associated with a Facebook pixel, especially when we talk about large investment campaigns. Its main advantage is that it allows measuring conversions, monitoring and analyzing the behavior of users on our website after viewing an ad on Facebook.
Why is it key in campaign optimization?
What benefits will we obtain in our campaigns configured with the pixel? The first thing we must be clear about in our marketing strategy is the goal we want to achieve with the campaign: that users enter my website to fill out a form? Do you make a direct sale of my products or services? Attendance at an event?
The use of the Píxel tool of Facebook facilitates that our campaigns achieve better results and that we can work with some extra functionalities depending on the objectives that we look for, and the public to whom we intend to direct ourselves.
The pixel offers the possibility of creating “personalized audiences” that help the ad reach the right people and detect potential customers who visit our website. In this way we fine-tune the scope, making the ad or set of them reach users with a similar profile to your customers, and even users who are interested in pages or ads similar to yours, allowing a capture of new customers.
Another of its advantages is the possibility of setting up automatic bids to address people most likely to perform some action relevant to you, such as making a purchase.
It is also key to measuring the results achieved in the ads. It provides a lot of valuable information related to the conversions and sales obtained, which allows us to optimize during the campaign, and make decisions regarding future investment strategies in Ads
This tool is essential to manage large budgets with greater efficiency and control of the investment, so it can make a difference in the success of your online marketing strategy. If you are looking to boost the effectiveness and performance of your campaigns, get in touch with the Royal Communication team. We speak?