Online marketing and offline marketing

What is marketing?

Marketing is an Anglicism, defined as marketing. Involves market strategies, sales, market research, market positioning, etc. Frequently this term is confused with that of advertising, the latter being only a tool of marketing.

What is online marketing?

Online marketing is the one applied on the internet as a channel and leaving out all the actions not applied in this medium.

Main actions of online marketing:

SEO, “search engine optimization” or natural positioning.

SEM, “search engine marketing” or positioning of pay per click or impressions.

SMM, “social media marketing” or social media marketing.

Mailing, sending emails as a means of communication between company and clients.

Usability, user traceability on a website, as they navigate on our website.